Developing Altogether Care's brand commenced with internal and external research, which led to marketing strategies to drive the business forward. New logos for each of the sub sectors of the organisation have aided the promotion of the separate identities.

A staff and a corporate newsletter have both proved highly successful since the research, helping to bring together the very different homes, Care Wey and Care Store. In addition, successful recruitment and corporate advertising campaigns have been supported by Remo handling all of Altogether Care's response. PR campaigns are further increasing the presence of Altogether Care as the leading care provider across the South.

This is an older news item but still highlights the unique approach to recruitment advertising that worked for the Altogether Care Group in this scenario.

When a recruitment ad becomes so much more - Altogether Care

Altogether Care appointed Remo last year to assist in a major recruitment drive due to expansion. As anyone in this industry will know, recruitment and staff retention is particularly challenging in this sector; wages tend to be lower and career prospects limited. That said, having done our own research, Remo felt that there was a huge untapped audience - all that was needed was a difference approach. And that's precisely what we did.

Instead of focusing on the carer, we decided to focus on the 'cared for'. The rationale was simple, we were targeting people who may not have considered becoming a care assistant but who would nonetheless, relish this type of work.

Quote from Emma Barratt, HR Manager

"...the campaign received a lot of interest from people who would not usually respond to this of advertisement. It certainly widened our target group and I am thrilled with the quality of the response".