Developing Altogether Care's brand commenced with internal and external research, which led to marketing strategies to drive the business forward. New logos for each of the sub sectors of the organisation have aided the promotion of the separate identities.

A staff and a corporate newsletter have both proved highly successful since the research, helping to bring together the very different homes, Care Wey and Care Store. In addition, successful recruitment and corporate advertising campaigns have been supported by Remo handling all of Altogether Care's response. PR campaigns are further increasing the presence of Altogether Care as the leading care provider across the South.

The two newsletters are divided in content and targeting between the friends and family of the Altogether Care Group's residents on one hand and staff on the other.

Carefree Living is circulated to key relatives - with articles about residents, day-to-day activities and listings for the months to come is a valuable insight into the high level of care provided by the group, as well as acting as a prospectus to a potential service user.

Altogether targets the staff of the group, and is a key information source to keep the different branches of the group up-to-date with what is happening. The publication also highlights training achievements and staff changes as well as giving listings for key staff and activities.

Using both commissioned photography and photos provided from the group with copywriting from Remo and client contributions, the newsletters have been very well received, helping to reinforce the corporate brand.