Multi Skilled Operators Campaign

With increased demand for their contact lenses, Ocular Sciences needed to recruit a considerable number of staff and with a degree of urgency. Two recruitment open days were planned, with remo providing the strategic thinking behind the days, as well as the creative execution and media planning. We created and placed campaign ads in local press, displayed posters at Employment Agencies offices, blanketed the target areas with radio commercials and followed the recruitment days with a public relations campaign. The campaign was deemed a major success, with the recruitment days attracting in excess of 700 applicants.

The open day advertisement, pictured below, was designed to lead into an ongoing recruitment campaign for 2002, several of which are also pictured.