Procter & Gamble

Guess who P&G chose to work with on a Tesco in-store promotions campaign? You guessed it, Remo. Our brief was to take 9 of P&G's health & beauty products such as Pantene shampoo, Pampers nappies, Nice and Easy hair colour, Crest toothpaste... and create a series of eye-catching concepts to attract shoppers in Tesco.

The trial store for this promotion was situated in Abingdon and not surprisingly, the campaign was a huge success. P&G is now rolling it out to other stores throughout the north east - who knows it maybe there'll be one coming near you soon!

Following from the in-store promotional work, Remo was again retained by P&G to produce a creative campaign... but this time it was for their dog food products. A far cry from Pantene you might think... but you'd be wrong. In fact, this brief proved to have all the challenging traits of a health & beauty product but with a lot more emotional investment to boot.

Being a dog owner, I know only too well, the importance I place on the health and well being of my four legged friend. And because they can't tell us what kind of food they like, well, we just have to make the choices ourselves - and this is where Remo came in. We were briefed to address some of the perceptions about the cost-effectiveness of one of their leading brands - Eukanuba. We were also briefed to raise awareness of their Iams dog food range.

After some of the concepts that we presented were selected for use in key stores, we were still left with some great work. Here are some of the other concepts that we came up with.

We have also been delighted to have worked on concept boards for P&G - in this case towards sponsorship of key television programs and charities.