Altogether Care Group Corporate PR

PR for the Altogether Care Group has been as diverse as comments on the recent negative coverage of care homes - proving how the Group's service users are treated with respect and dignity, to successes with the opening of the new Care Wey branch in Wareham.

The Altogether Care "Food for Life" Festival is a huge summer event, now in it's second year, held at Steepleton Manor, one of the Group's many homes in Dorset. More about the Food for Life Festival.

Altogether Care Group Recruitment PR

The Altogether Care Group is rapidly expanding. After research and employer brand development the Group now successfully recruits great people that take pride in creating a safe and caring environment for the service users. Remo has been successful in liaising with many local and national publications to create positive PR for the group, including a day-in-the-life recruitment profile as shown below.

Import Service Corporate and Recruitment PR

Following our redesign of their website, various press releases have been successful in raising Import Services' profile across local and trade press. Stories have ranged from the appointment of Mike Thomas as Client Services Director, to training successes of the team. Designed to promote greater general awareness of Import Services and its capabilities, the campaign has also been carefully targeted to ensure exposure for the company within the new markets it wishes to conquer as well as those in which it is already a key player.

Background

Based in Weymouth in Dorset, New Look Retailers Ltd is required to recruit a large proportion of its staff from a small catchment area with low unemployment. As the town's biggest employer and having experienced extensive growth over recent years, it has become increasingly difficult for the company to meet its employment needs locally. In an unprecedented move and in a bid to pull in as many potential candidates as possible, New Look embraced public relations to support a critical recruitment open day in Weymouth.

Strategy

• Create and exploit opportunities for positive coverage in the local media.
• Build empathy with the community by highlighting participation in local events.
• Raise the profile of Lorraine McCarthy as 'the human face of New Look' in the local media.

Activities

A series of press releases was issued to local media delivering key messages about New Look. Subjects included:
• Local community involvement
• New jobs with great benefits on offer at New Look
• Success of New Look's open day.

On the back of the open day, an interview with New Look's HR Director was negotiated on Wessex FM covering various angles such as the company's history, facts and figures, the new jobs and the future for New Look.

Interviews were also negotiated with BBC Radio Solent, BBC TV South (for information only) and Meridian TV (information only).

Capitalising on New Look's sponsorship of the Weymouth carnival, sponsorship of the Dorset Echo carnival edition was taken up to reinforce messages about community involvement.

A series of editorial profiles was negotiated with the Dorset Echo, highlighting the most positive aspects of working for New Look. To date, the following profiles have appeared:
• A single mother, highlighting flexible working hours, career progression and state of the art technology
• An older man, highlighting employment opportunities for all sectors of the population and especially older people.

Results

Pre Open Day

• Extensive coverage in the local press.
• One hour long interview with Lorraine McCarthy broadcast on Wessex FM the day before Recruitment Open day.
• Pre-recorded interview with Lorraine broadcast on BBC Radio Solent news programme and on regular news bulletins.
• Recruitment drive and Open day mentioned on regional BBC TV news and ITV regional news.

Open Day

• Live interviews with staff and candidates broadcast during the morning on Wessex FM.
• Pre-recorded interview with Lorraine on BBC Radio Solent news programme broadcast throughout the day.
• Unprecedented number of candidates attended the open day.
• More than 100 job offers made.
• The majority of offers accepted two weeks after the event (unusually fast response rate).
• Open day generally hailed to be a great success.

Post Open Day

• News coverage continues in the local media.
• Editorial features continue in the local press.